Tweet
Niche influencers are creators who focus on a specific topic and develop content related to it. Unlike more general influencers who talk about different aspects of their lives without delving into any specific topic, niche influencers tend to have fewer followers ( as a rule), but they have other characteristics that can greatly benefit you as a brand if you collaborate with them.
Fitness, cooking, books, travel, pets, plants, fashion, makeup… There are many topics in which you can find niche influencers. In fact, they're almost endless.
If you want to know when it's worthwhile to engage whatsapp number database with these types of content creators and why it's sometimes preferable to use these profiles in an influencer marketing strategy , you've come to the right place. We'll also tell you how you can find the perfect niche influencer for your brand. Take note!
Do you want to know the added value of influencers for your brand ? Click here and watch this course to learn all the secrets of influencer marketing.
How to find and use niche influencers
Advantages of using niche influencers in a marketing strategy
One of the main benefits of collaborating with niche influencers is that they are truly effective at helping you reach very specific market segments , which would be more difficult to reach through more generic influencers. This is because their followers are already interested in products or services in your industry.
Additionally, by understanding your market , they can create a communication strategy that better connects with your audience's interests, desires, and pain points. So much so that they are often considered experts in a specific field by their audience, which can help your brand gain greater authority .
As we mentioned before, niche influencers tend to have fewer followers than mainstream influencers, often being micro-influencers. However, this shouldn't stop you, as in these cases, these content creators' engagement levels are even higher.
We must not forget that within niche influencers we also find local influencers , which can be very interesting if you have a local physical business or if you only sell in a specific area.
How to find the perfect niche influencer for your brand
Search with hashtags
If you want to find niche influencers on your own, one of the best places to start is by exploring relevant hashtags for your industry on the social media platforms you're active on. These are like labels that group content related to a specific topic, so if niche creators are posting content, they'll most likely tag it with related hashtags.
For example, if you're a vegan food brand, you can search for hashtags like #veganlifestyle or #veganrecipes. Typically, when you start typing the hashtag, the social network itself will show you the most searched ones, which we recommend researching because you're more likely to find posts from relevant niche influencers there.
But keep in mind that it's also important to look for specific hashtags that align with your brand and aren't too generic, so you don't end up with more general influencers, as that's not the goal. Therefore, you don't always have to opt for the most searched hashtags.
Analysis of values and style
Once you've found some creators through hashtag searches, it's time to narrow them down. You should pay attention not only to whether they post content in your niche, but also to what that content is like. Is it more educational or inspirational? Is there a lot of production behind it or is it more informal? What values do they convey?
The idea is that through these questions, you'll select those niche creators who most closely match or fit with your brand's values and style so that the strategy is effective. Otherwise, it means that, despite belonging to the same sector as your brand, you won't be able to reach the type of audience you're looking for through them.
Data analysis and results
The final step would be to analyze the performance of their posts and other past campaigns they've done with brands in your sector. For this phase, you can contact the creator directly and ask them about it, asking them to send you proof or examples of previous work or campaigns. This way, you can see if your collaboration with them has a high chance of generating good results.
However, before asking them directly, you can do a brief analysis of their post performance, looking at likes and comments. Don't focus solely on the number of followers , as an influencer with 10,000 followers but a high engagement rate may be more interesting than one with 100,000 followers but not much engagement on their posts. This means they don't have much ability to direct their audience's actions.
Influencer marketing software
If you prefer not to do the work yourself, you can always turn to influencer marketing platforms or agencies. They will help you find the most suitable profile for your brand and provide you with all the information you need to make the best decision. Ultimately, they will guide you throughout the entire process so it isn't so tedious and can even provide the support you need during the negotiation phase with the creator and beyond.
One of the most interesting influencer marketing tools currently on the market is Influencity , which uses Artificial Intelligence to find the most suitable influencer for each brand based on its goals and style. It searches for creators on different platforms, such as Instagram, TikTok, or YouTube, and also provides data on the impact and performance of their previous collaborations. This tool even integrates goal tracking and results analysis features so that the brand can continuously evaluate the performance of its collaboration with the influencer.
If you prefer, you can also rely on influencer marketing agencies, which, unlike these types of tools, offer a more personal approach. However, they typically have larger budgets.
Fitness, cooking, books, travel, pets, plants, fashion, makeup… There are many topics in which you can find niche influencers. In fact, they're almost endless.
If you want to know when it's worthwhile to engage whatsapp number database with these types of content creators and why it's sometimes preferable to use these profiles in an influencer marketing strategy , you've come to the right place. We'll also tell you how you can find the perfect niche influencer for your brand. Take note!
Do you want to know the added value of influencers for your brand ? Click here and watch this course to learn all the secrets of influencer marketing.
How to find and use niche influencers
Advantages of using niche influencers in a marketing strategy
One of the main benefits of collaborating with niche influencers is that they are truly effective at helping you reach very specific market segments , which would be more difficult to reach through more generic influencers. This is because their followers are already interested in products or services in your industry.
Additionally, by understanding your market , they can create a communication strategy that better connects with your audience's interests, desires, and pain points. So much so that they are often considered experts in a specific field by their audience, which can help your brand gain greater authority .
As we mentioned before, niche influencers tend to have fewer followers than mainstream influencers, often being micro-influencers. However, this shouldn't stop you, as in these cases, these content creators' engagement levels are even higher.
We must not forget that within niche influencers we also find local influencers , which can be very interesting if you have a local physical business or if you only sell in a specific area.
How to find the perfect niche influencer for your brand
Search with hashtags
If you want to find niche influencers on your own, one of the best places to start is by exploring relevant hashtags for your industry on the social media platforms you're active on. These are like labels that group content related to a specific topic, so if niche creators are posting content, they'll most likely tag it with related hashtags.
For example, if you're a vegan food brand, you can search for hashtags like #veganlifestyle or #veganrecipes. Typically, when you start typing the hashtag, the social network itself will show you the most searched ones, which we recommend researching because you're more likely to find posts from relevant niche influencers there.
But keep in mind that it's also important to look for specific hashtags that align with your brand and aren't too generic, so you don't end up with more general influencers, as that's not the goal. Therefore, you don't always have to opt for the most searched hashtags.
Analysis of values and style
Once you've found some creators through hashtag searches, it's time to narrow them down. You should pay attention not only to whether they post content in your niche, but also to what that content is like. Is it more educational or inspirational? Is there a lot of production behind it or is it more informal? What values do they convey?
The idea is that through these questions, you'll select those niche creators who most closely match or fit with your brand's values and style so that the strategy is effective. Otherwise, it means that, despite belonging to the same sector as your brand, you won't be able to reach the type of audience you're looking for through them.
Data analysis and results
The final step would be to analyze the performance of their posts and other past campaigns they've done with brands in your sector. For this phase, you can contact the creator directly and ask them about it, asking them to send you proof or examples of previous work or campaigns. This way, you can see if your collaboration with them has a high chance of generating good results.
However, before asking them directly, you can do a brief analysis of their post performance, looking at likes and comments. Don't focus solely on the number of followers , as an influencer with 10,000 followers but a high engagement rate may be more interesting than one with 100,000 followers but not much engagement on their posts. This means they don't have much ability to direct their audience's actions.
Influencer marketing software
If you prefer not to do the work yourself, you can always turn to influencer marketing platforms or agencies. They will help you find the most suitable profile for your brand and provide you with all the information you need to make the best decision. Ultimately, they will guide you throughout the entire process so it isn't so tedious and can even provide the support you need during the negotiation phase with the creator and beyond.
One of the most interesting influencer marketing tools currently on the market is Influencity , which uses Artificial Intelligence to find the most suitable influencer for each brand based on its goals and style. It searches for creators on different platforms, such as Instagram, TikTok, or YouTube, and also provides data on the impact and performance of their previous collaborations. This tool even integrates goal tracking and results analysis features so that the brand can continuously evaluate the performance of its collaboration with the influencer.
If you prefer, you can also rely on influencer marketing agencies, which, unlike these types of tools, offer a more personal approach. However, they typically have larger budgets.
