Should we pay attention to niche, local, or emerging brands?

[Wobbra]

I’m sure I don’t even need to list the brands that everyone knows and has known for decades. But now, there are more niche directions in fashion, and a lot of new brands popping up. What do you think? Is it worth paying attention to these new brands?

[Orbando]

Strange question. If you like the clothes, who cares whether the brand is famous or niche? The most important thing is that the item makes you happy and comfortable.

[VaiVai]

I have a lot of clothes from local brands, and I love the chance to add variety to my wardrobe, stand out a bit, and still get high-quality stuff made from really comfortable fabrics. I mostly stick to basics — t-shirts, pants, long sleeves, sweatshirts, and so on. But some people choose brands because they want something unique, to wear designer pieces. For example, Zhilyova dresses https://zhilyova.com/clothing/dresses are probably not something you'd find in the mass market, and my friend knows that she can get those from Zhilyova and be thrilled with the combination of quality and style.