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With the rise of ultra-fast fashion platforms producing thousands of new items per day, our consumption patterns are changing drastically. Clothes are cheaper, trends move faster, and the pressure to constantly buy something “new” feels stronger than ever. While this model makes fashion more accessible, it also fuels waste, encourages overconsumption, and places huge pressure on the environment.
There’s also a psychological angle: people are reporting that rapid trend cycles make them feel outdated quickly, pushing them to buy again and again. This creates a loop where consumers feel behind unless they constantly update their closet.
I read a deep-dive on https://www.gmru.co.uk/ about how fashion cycles are accelerating beyond what previous generations experienced, and it made me wonder how sustainable this lifestyle is long-term.
There’s also a psychological angle: people are reporting that rapid trend cycles make them feel outdated quickly, pushing them to buy again and again. This creates a loop where consumers feel behind unless they constantly update their closet.
I read a deep-dive on https://www.gmru.co.uk/ about how fashion cycles are accelerating beyond what previous generations experienced, and it made me wonder how sustainable this lifestyle is long-term.
