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How exactly do you build your own community on your owned channel?
I think there are multiple answers to this question, and there will be multiple roads leading to your Rome. The most important thing, in my opinion, is to define a clear goal for your community. Why should people contact you? How do you offer value to your target audience, and what can people expect when they connect to your channel?
In principle, these are things you probably already considered when you started building your Facebook community or when you developed a LinkedIn strategy. But now that you have carte blanche, you have much more control and don't have to conform to the rules of the "landlord 😉. "
Secondly, you need to determine exactly how you're going to build this community. Do you want people to visit your website every week to consume content? Or will you take a different approach and, like self-made millionaire and online marketing guru Gary Vaynerchuk, build an exclusive "texting community" where you connect with your target audience through SMS messages.
Along the same lines as Mr. Vaynerchuk's texting community, but a little closer to home, there's phone number listalso the example of the Telegram group that Alexander Klöpping and Ernst-Jan Pfauth have for their podcast about media.
This is how you get people over
Do you know exactly where and how you want to build your target audience? Congratulations, your house is starting to take shape. You've built the walls, laid the floors, and the roof is on.
However, " a home is just a house without people in it ." The third step you'll need to take is ensuring you actually get people in. You'll need to direct your target audience to your owned channel to truly build a community.
What you can do at this stage is, for example, send a mailing to the contacts you already have stored in your CRM system or customer database solution, encouraging them to join your community. Another option, of course, is to promote your community through social media. As I mentioned earlier, I'm not trying to suggest we should completely forget about social media. As an online marketer, I'm the first to emphasize the importance of good social media visibility. In my opinion, you can also use social media to bring your own community to the attention of target audiences you might otherwise have little to no access to. The best of both worlds, as they say.
And then... your own home
If you follow the steps above to build your own community on your owned channels and then promote it through social media, you're essentially moving from a rental to a home you own. Something people of my generation are more than happy to do, because a rental is fine to start with, but ultimately, you don't want to be stuck forever with a landlord who raises the rent every year or isn't interested in giving that 1980s bathroom a thorough overhaul.
Ultimately, you want to be able to say that you are the proud owner of a home where you can actually build something and where you decide whether you want a hot tub or a rain shower.
I think there are multiple answers to this question, and there will be multiple roads leading to your Rome. The most important thing, in my opinion, is to define a clear goal for your community. Why should people contact you? How do you offer value to your target audience, and what can people expect when they connect to your channel?
In principle, these are things you probably already considered when you started building your Facebook community or when you developed a LinkedIn strategy. But now that you have carte blanche, you have much more control and don't have to conform to the rules of the "landlord 😉. "
Secondly, you need to determine exactly how you're going to build this community. Do you want people to visit your website every week to consume content? Or will you take a different approach and, like self-made millionaire and online marketing guru Gary Vaynerchuk, build an exclusive "texting community" where you connect with your target audience through SMS messages.
Along the same lines as Mr. Vaynerchuk's texting community, but a little closer to home, there's phone number listalso the example of the Telegram group that Alexander Klöpping and Ernst-Jan Pfauth have for their podcast about media.
This is how you get people over
Do you know exactly where and how you want to build your target audience? Congratulations, your house is starting to take shape. You've built the walls, laid the floors, and the roof is on.
However, " a home is just a house without people in it ." The third step you'll need to take is ensuring you actually get people in. You'll need to direct your target audience to your owned channel to truly build a community.
What you can do at this stage is, for example, send a mailing to the contacts you already have stored in your CRM system or customer database solution, encouraging them to join your community. Another option, of course, is to promote your community through social media. As I mentioned earlier, I'm not trying to suggest we should completely forget about social media. As an online marketer, I'm the first to emphasize the importance of good social media visibility. In my opinion, you can also use social media to bring your own community to the attention of target audiences you might otherwise have little to no access to. The best of both worlds, as they say.
And then... your own home
If you follow the steps above to build your own community on your owned channels and then promote it through social media, you're essentially moving from a rental to a home you own. Something people of my generation are more than happy to do, because a rental is fine to start with, but ultimately, you don't want to be stuck forever with a landlord who raises the rent every year or isn't interested in giving that 1980s bathroom a thorough overhaul.
Ultimately, you want to be able to say that you are the proud owner of a home where you can actually build something and where you decide whether you want a hot tub or a rain shower.
