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Miravia is an e-commerce platform launched by the Chinese company Alibaba, founder of AliExpress, but focused specifically on the Spanish market. This marketplace offers mid-to-high-end products from virtually any sector, such as beauty, fashion, grocery, and entertainment. Although it's still relatively unknown, its growth has been remarkable, reaching $1.4 million in sales by 2024 thanks to its aggressive marketing strategies and promotions, making it a clear competitor to Amazon.
To help you learn more about this platform and increase sales on its marketplace , this guide explains everything you need to know about Miravia.
Complete guide to selling on Miravia: strategies for brands-1
Why sell on Miravia?
There are many reasons why selling on Miravia is a great option, one of them being that commissions range from 6% to 15%, making them quite competitive and providing a fairly large profit margin compared to other platforms. Another advantage is that there are no fixed opening and management fees, making accessing this marketplace quite simple, even for small brands and retailers.
Another reason why Miravia is a good option as a sales channel is that it's not as saturated a platform as others, at the moment. This means it's much easier to gain visibility on it. It also offers fully customized and personalized delivery options , including direct-to-consumer delivery. This is something no other platform offers and makes dealing with people on a one-to-one basis much easier.
It's also worth noting that it's fully compatible with any digital marketing strategy , including influencer marketing, making it a great option for both national and international brands looking to establish a presence in the Spanish market.
In addition to all of the above, from a consumer perspective, Miravia also offers several benefits that make it an interesting and attractive platform. One of these is its flash sales, which last only 24 hours but allow customers to save up to 70% on top-brand products. Shipping is free on purchases over €10, and Miravia offers a 30% discount on the first purchase.
Types of stores in Miravia
There are two types of Miravia stores, and choosing one type or another will depend on the type of store or products you want to sell through the platform:
Official stores
Official stores , also known as Malls, are stores designed dataset for well-known brands that want to offer a much more personalized shopping experience, as well as greater control over the way their products are presented, their prices, and their promotions.
Marketplace
The marketplace store , on the other hand, is designed for sellers who want to sell multi-brand or personal products without worrying about website design or management. In other words, they want to sell online quickly and easily, even without any knowledge of website design or management.
How to create an account in Miravia
Creating a Miravia account to start selling through the platform is very simple. You just need to follow and meet the following requirements:
Fill out a registration form , which will ask for personal and brand information, as well as documentation. The information may vary depending on the type of store you want to open, but in the case of an official store or mall, it is essential to have the trademark registered.
The brand must be registered to have all its products protected , and if it's a marketplace , it's necessary to be an official distributor, which implies having authorization to sell said products.
All data and documentation provided will be validated , so it's important that everything is correct and that you ensure the type of product being offered fits the platform.
Once the account has been validated and accepted, the next step is to configure the store and enter the products with all the specific information , such as images, dimensions, detailed description, category, price, etc.
You will also need to choose the type of logistics , as Miravia offers different types of product shipping or delivery.
With these five simple steps, you can have a Miravia account ready to sell. But be careful with the details, as mistakes can lead to penalties.
To help you learn more about this platform and increase sales on its marketplace , this guide explains everything you need to know about Miravia.
Complete guide to selling on Miravia: strategies for brands-1
Why sell on Miravia?
There are many reasons why selling on Miravia is a great option, one of them being that commissions range from 6% to 15%, making them quite competitive and providing a fairly large profit margin compared to other platforms. Another advantage is that there are no fixed opening and management fees, making accessing this marketplace quite simple, even for small brands and retailers.
Another reason why Miravia is a good option as a sales channel is that it's not as saturated a platform as others, at the moment. This means it's much easier to gain visibility on it. It also offers fully customized and personalized delivery options , including direct-to-consumer delivery. This is something no other platform offers and makes dealing with people on a one-to-one basis much easier.
It's also worth noting that it's fully compatible with any digital marketing strategy , including influencer marketing, making it a great option for both national and international brands looking to establish a presence in the Spanish market.
In addition to all of the above, from a consumer perspective, Miravia also offers several benefits that make it an interesting and attractive platform. One of these is its flash sales, which last only 24 hours but allow customers to save up to 70% on top-brand products. Shipping is free on purchases over €10, and Miravia offers a 30% discount on the first purchase.
Types of stores in Miravia
There are two types of Miravia stores, and choosing one type or another will depend on the type of store or products you want to sell through the platform:
Official stores
Official stores , also known as Malls, are stores designed dataset for well-known brands that want to offer a much more personalized shopping experience, as well as greater control over the way their products are presented, their prices, and their promotions.
Marketplace
The marketplace store , on the other hand, is designed for sellers who want to sell multi-brand or personal products without worrying about website design or management. In other words, they want to sell online quickly and easily, even without any knowledge of website design or management.
How to create an account in Miravia
Creating a Miravia account to start selling through the platform is very simple. You just need to follow and meet the following requirements:
Fill out a registration form , which will ask for personal and brand information, as well as documentation. The information may vary depending on the type of store you want to open, but in the case of an official store or mall, it is essential to have the trademark registered.
The brand must be registered to have all its products protected , and if it's a marketplace , it's necessary to be an official distributor, which implies having authorization to sell said products.
All data and documentation provided will be validated , so it's important that everything is correct and that you ensure the type of product being offered fits the platform.
Once the account has been validated and accepted, the next step is to configure the store and enter the products with all the specific information , such as images, dimensions, detailed description, category, price, etc.
You will also need to choose the type of logistics , as Miravia offers different types of product shipping or delivery.
With these five simple steps, you can have a Miravia account ready to sell. But be careful with the details, as mistakes can lead to penalties.
