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ABM Intent Data and B2B Intent Data are two very important tools for marketers that enable them to identify accounts that are in the market for their products or services at an early stage and therefore engage them with more relevant messaging. The use of verified intent signals gives the freedom to the marketing teams to decide which prospects are of the highest value and therefore should receive a personalized outreach in addition to an increase of the overall campaign efficiency. Does anyone here know if someone has ever used intent data to fine-tune the targeting or improve lead quality? I would really like to know your experiences and best practices.
